Our Story

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Meet The Designer

Elaine Vinikoor

The Beginning

Living in 1960s-70s Ukraine, Elaine's mother Nina was a home economics knitting teacher.​ In 1978, the family came to America in search of greater opportunities. Using her experience, Nina was able to get her first job at a knitting shop. In 1981 Nina made the decision to start her own business. The business was named Nina’s Knitting, where she sold yarn, taught knitting lessons and made pieces of clothing by hand.​


1972-Kiev, Ukraine
Elaine at 5 years old featured in a magazine wearing a dress hand knitted by Nina

1988-New York
Elaine and Nina at the Javits Convention Center showing the new Elana Collection.


The Early Years

By 1985-1986 Nina and Elaine had an idea for a new direction. Elaine, from childhood had a talent for design. Nina had always been developing Elaine’s technical skills in sewing, knitting, and pattern making. Together they invested into the technology needed to start a clothing line of their own.​ 1987 Elana Collection Inc. was created and first introduced at the New York Boutique Show. 


Throughout the coming years, Elana expanded across the country. From the beginning Elana has proudly been a family owned and American made brand continued by Elaine and her children.

“To make a long story short, if you love what you do, you never work a day in your life.”- Elaine